Interested in joining the “Your Opinion Counts”® program?


Both End Users of research and organizations directly involved in conducting survey/focus group research are eligible for the program.

Benefits of joining the organiztion:

  • Distinguish your organization from suggers, fruggers, and political telemarketers.
  • Boost response rates and improve research validity as respondents immediately recognize that your research is legitimate and valuable.
  • Communicate the value of research to the public as the YOC program establishes a critical link between the public and researchers.
  • Raise awareness of your organization, through YOC public relations efforts, boiler plate press releases, and more!

To join, your organization must:

  • Uphold the “Respondent Bill of Rights
  • Refrain from sales or fundraising contacts (if a research organization)
  • Be a member of a standard setting survey research association

By joining, in addition to other benefits, your organization will be able to display the YOC seal and communicate the slogan “Your Opinion Counts”® to the public!


Program application for membership is now available!  E-mail Patrick.glaser@mra-net.org for more information.

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